The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde Category: Broadcast / Series
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada Category: Broadcast / Series
Podfast
Agency: Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client: BNY Mellon Category: Online / Streaming Audio Advertising
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg
Client: Toyota Corolla Category: Craft / Writing - Series
No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series
Daydreams Audio Series
Agency: Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York
Client: Stella Artois Category: Craft / Writing - Series
Clarity of hindsight
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Craft / Writing - Series
Dreaming of One Day
Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client: Wesgro Category: Online / Branded Podcast
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York
Client: IKEA U.S. Category: Online / Branded Podcast
FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Innovation & Transformation / Innovation in Radio & Audio
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Experiential Radio & Audio
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Experiential Radio & Audio
Slower
Agency: LG2 / Quebec City + BLVD
Client: Société de l'assurance automobile du Québec Category: Broadcast / Single
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Broadcast / Single
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Custom Content
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Canada Category: Custom Content
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Sonic Branding / Branded Audio
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Series
Annual ID:
OS_RA21_026M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Belgium / Brussels
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Annual ID:
OS_RA21_027M
Award:
2021 Radio & Audio Merit Award
Agency:
dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Annual ID:
OS_RA21_028M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Annual ID:
OS_RA21_029M
Award:
2021 Radio & Audio Merit Award
Agency:
Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client:
BNY Mellon
Title:
Podfast
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_030M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_041M
Award:
2021 Radio & Audio Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_042M
Award:
2021 Radio & Audio Merit Award
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_043M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_044M
Award:
2021 Radio & Audio Merit Award
Agency:
Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York
Client:
Stella Artois
Title:
Daydreams Audio Series
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_045M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Clarity of hindsight
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_046M
Award:
2021 Radio & Audio Merit Award
Agency:
King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client:
Wesgro
Title:
Dreaming of One Day
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_031M
Award:
2021 Radio & Audio Merit Award
Agency:
Ogilvy / New York + Digital Arts NYC / New York
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_032M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_037M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_038M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_039M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_040M
Award:
2021 Radio & Audio Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_056M
Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_057M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_035M
Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_036M
Award:
2021 Radio & Audio Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_054M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Broadcast / Single
Annual ID:
OS_RA21_022M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M
Award:
2021 Radio & Audio Merit Award
Agency:
LG2 / Quebec City + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Annual ID:
OS_RA21_024M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Annual ID:
OS_RA21_025M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Casting
Annual ID:
OS_RA21_053M
Award:
2021 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg
Client:
BBC Studios
Title:
Kasi Sensei
Category:
Craft / Casting
Annual ID:
OS_RA21_055M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Custom Content
Annual ID:
OS_RA21_033M
Award:
2021 Radio & Audio Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Custom Content
Annual ID:
OS_RA21_034M
Award:
2021 Radio & Audio Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Annual ID:
OS_RA21_020M
Award:
2021 Radio & Audio Merit Award
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Annual ID:
OS_RA21_047M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Craft / Sound Design
Annual ID:
OS_RA21_048M
Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_060M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Direction
Annual ID:
OS_RA21_051M